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Mike Hopkins

Esse quam videri

ESSE QUAM VIDERI (To be rather than to seem)

Mike Hopkins is a copywriter living in New York City who loves to write about himself in third person. Originally from Raleigh, NC and with a Communications degree from BYU-Idaho he is absolutely crazy about advertising and public relations, and has had the opportunity to work and intern in both industries, gaining valuable skills he takes with him into every project.

Specializing in branding and brand management, he’s also gained graphic design skills, pursuing a minor in the subject. He has had extensive experience with both outside and internal clients at his school’s ad agency, Soapbox Agency, both as an account executive and as online content manager.

Mike has been active in the national PRSSA scene since 2012, serving as President of the BYU-Idaho PRSSA chapter and attending many national events, including two National Conferences and a National Assembly. He is well-known by his PRSSA associates and is a regular voice in PRSSA National Twitter chats.

Having worked in pharma, consumer and professional-facing advertising, he has the right balance of creative skills and results-driven focus. His goal is to become one of the hardest and most self-motivated workers in the advertising and branding industry in New York City. All this could be yours!

The 52 RPM Project

  • Chet Baker Sings – Chet Baker

    When 24-year-old Chet Baker stood in front of the mic to record vocals for the first time in 1954, no one knew what to expect. Obviously, I wasn’t personally there, but I can’t imagine anyone …
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  • Licensed to Ill – Beastie Boys

    If the line “I got rhymes galime, I got rhymes galilla/And I got more rhymes than Phyllis Diller” doesn’t sell you on Licensed to Ill, nothing I write hereafter will either. Right off the bat, …
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  • In The Aeroplane Over The Sea – Neutral Milk Hotel

    Oftentimes in music, the most profound music is the most simple. The first thing I noticed about In The Aeroplane Over the Sea is that the only guitar played the whole album is an acoustic. …
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