Colgate Gum Health Physical

The campaign was intended to introduce the Gum Health Physicial as an effective new assessment and educational tool, specifically developed based on patient insights to help elevate the importance of Gum Health and facilitate productive conversations about gum health between DPs and patients.

The GHP campaign also highlights that Colgate has uncovered new insights about barriers to patient compliance.  Adopting the GHP tool in their practice will help to overcome these barriers with the goal of better compliance in their home care routine which leads to better gum health for patient.

Finally, as the GHP is a free online tool, this professional campaign also reinforces the partnership between Colgate and Dental professionals and their shared goal: empowering patients to achieve better oral health.

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