PRSSA Bateman Competition (Popmoney)

Every year, the Public Relations Student Society of America (PRSSA) holds a competition nationwide that challenges students to come up with a campaign for a client that the society has chosen. The 2014 Bateman Competition was to be a campaign for Popmoney, a mobile banking service created to help money transactions be simpler for the everyday user.

This book shows the PR plan that I, along with 4 team members, planned and executed in early 2014 to help raise awareness in Southeastern Idaho of the service. We utilized both traditional and non traditional means to accomplish our goal.

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