While working at Plectrum Communications, a new local restaurant approached us about creating a branding identity for them. As a fresh Mexican grill, they wanted to be able to market to families in the area who wanted good, quality food for an affordable price. Since the business was family run, we decided to take the branding in the same direction. We created the Tortilla family, a family of, well, tortillas who touted as the founders of the restaurant. We created family photos of them, as well as designed menus and a website that reflected their goal to create great food, from their family to yours.
View their website here